A FEW TIPS FOR RENTING YOUR VACATION HOME OFF-SEASON
Most people like to do the vacation rentals during the summer. Why not? It can be very lucrative. But, did you know, that off-season is where you can make a bigger and better killing? There are those that know this already, yet, they make some very common mistakes.
Let’s take a look at some of these common mistakes with vacation rentals. In doing so, maybe I can save a few of you from making these very common mistakes too. Check out this great site to find cabin rentals in Big Bear, CA.
TIPS FOR RENTING OUT A VACATION HOME DURING THE OFF-SEASON
1) Try to price accordingly. This is a common theme among first-time vacation rentals. There are tons of other homes and hotels, who are all competing for the business. During the summertime, you might be able to price your home high. During the winter time, people are more budget-conscious. Keep this in mind.
2) Try to get into promoting minimum stays. There are those who are just looking for a quick rest. There are some who just want a long weekend, nothing more.
Get into the habit of not putting the off-season stay period past 5 or 6 days. If you don’t, you will miss out on some heavy cash flow. Some people come into town unexpected. Do you really want to give that cash up? It’s better to have your home filled some of the time, rather then not at all.
3) Promote within your own home town or local areas. This is huge. It will mean more profit for both you and the local businesses. The local business establishments might even throw in a few freebies. They do this, if it means a chance of your renters coming back.
When you have someone coming in to stay, let your local movie theaters, restaurants and other places of business know. The local establishments live for this time. It’s a chance for them to make extra money, even if it’s just for a day or two. Not many are going to pass on this.
4) The off-season is the best time to look into your advertising. Many assume the peak times are the best times, but they really are not. During the off-season, you have a better chance of getting your name out there.
Use colorful descriptions. Make it seem exciting and fresh. The more descriptive you are, the more the customers will choose you. Be descriptive, but don’t over-stuff the verbiage. You want to sell your vacation home rental, not turn people away.
5) Know your audience. Aside from choosing the right wording, this is big. You want to drive the crowds to you, not turn them off. Know the type of people that come into town. Pay attention to the people who have stayed before.
If you accept dogs, this might make it easier for a pet lover to pick you. If you have a passion for secluded places, this might make a private person choose your rental. The more you know your audience, the easier it will be to design the sales pitch. You are a product and you have to sell yourself and your rental.
6) Offer special things to those who have stayed with you before. It’s always easier to be in contact with a previous customer, then it is with someone brand new. The previous customers know you, the brand new customers are a bit more skeptical.
Offer discounts like friend and family. Even if they don’t use them, they know someone who will.
7) Never limit yourself. Don’t just advertise that you offer the rental during a certain time. You need to be available all year round. The more you are available to someone, the more you knock out the competition.
8) Learn to go small. If you have a four-bedroom house, price it as a two or three-bedroom. This way, the customer is getting more for their money. They are more likely to come back to you in the future.
If you follow just a few of these tips, you’ll be fine. Remember, you have to promote your vacation rental. You are the product. Your customers need to choose you, above all others.